Marimekko held its first fashion show in 1951, where the clean lines and bright patterns made waves on the Scandinavian fashion scene. By 1960, Jacqueline Kennedy was wearing Marimekko, and the brand established itself as a global presence, frequently being featured in Vogue, Elle, and Harper’s Bazaar. Over the past seventy years, Marimekko has created some of the most distinctive patterns in the design industry. Drawing on the wealth of Marimekko’s archives, this volume showcases over one hundred iconic patterns and includes never-before-seen imagery.

Four distinct sections guide the reader from the Marimekko philosophy and lifestyle; to its printing factory in Herttoniemi, Finland; on to a rich sourcebook of pattern; and finally to the brand’s ultra-sustainable, super-creative future.